Steve knows the “news” business. Starting his newspaper career by covering the Boston Celtics for the New Bedford Standard Times, Steve and Larry Bird shared rookie years. From there Steve progressed to editing and marketing positions in several publishing companies, including Mariner Newspapers.

He understands that “news” has to be a win-win. Stories must be useful and interesting to an editor’s primary audience. Free exposure is only available to those who recognize news angles, package news in a digestible form, and take care of all the details of story placement – from arranging interviews to providing appropriate visuals.

Steve is the founding president of the South Shore Ad Club and founding director of The Leads Network, a business-to-business lead generation group. He is an active member of the South Shore Chamber of Commerce’s communications committee, as well as the Massachusetts Extended Care Federation’s communication committee. He is on the steering committee of the Elderpreneur of the Year Program, which recognizes the innovations of age 55+ people and on the Board of Directors of the University of Massachusetts/Boston School of Nursing Friends.

He has presented seminars on various marketing topics for the Small Business Development Center, University of Massachusetts/Dartmouth; Metro South Chamber of Commerce; New England Healthcare Assembly; and South Shore Women’s Business Network.

He resides in Plymouth, MA with his wife Wendy and children Abraham, Isaac, and Hannah.

Contact Info:

Steve Dubin
PR Works

18 Main Street, Extension, Suite 409
Brewster Park Building (Café Strega is below)
Plymouth, MA  02360
PRWorkZone.com
PHONE: 781-582-1061
EMAIL: sdubin@prworkzone.com

Steve’s Articles

2011, 2020

Do you have a bio?

November 20th, 2020|

How many times have you been asked for one? Did you have one ready to go? Or was it a scramble to put something together?

Don’t feel bad if you don’t have a ready-to-go bio. You […]

1611, 2020

Get More Out of the Coverage You Receive

November 16th, 2020|

A signature move for links

For many, the e-mail signature is something you set up once and forget about it. Yet it can be a great way to capitalize on coverage you receive. Imagine after your […]

1011, 2020

The purpose of repurposing

November 10th, 2020|

Over the years, you have heard us talk about repurposing content. If you’re unclear, repurposing can look something like this.

First, write a press release and issue it to local media and editors at niche publications. […]

211, 2020

Storytelling and Selling Webinar

November 2nd, 2020|

What is your company’s why? What inspires confidence from your customers? What is your “story”? Brad White of New England Burial at Sea; Matt Phillips of MetroAnnex Interactive; and Steve Dubin of PR Works cover:  […]