Does your business have a website? Who created the content? Who checked to ensure all the words and punctuation were the right ones?
Does your company have bloggers who write about the products you sell, the
customers you’re hoping for, or other
descriptions of your business’s journey?
Are those folks who know so much about your company and/or industry also well versed in the ins and outs of American grammar rules?
They could be one of the otherwise smart content creators who have lost track of the American grammar rules, so the
results aren’t being seen in the best light. Like most of us, they may have taken their last grammar class when they were too young to give a rat’s … rump about using pronouns or punctuation correctly.
And they may also rely too much on spellcheck, which only checks spelling. It
does NOT check usage! So if the wrong it’s/its or their/there/they’re is used, spellcheck won’t flag it.
And that’s where an editor can help.
An editor may know little about your
company or industry, but they’re going to know a lot about writing, grammar, punctuation – all that stuff that can make a huge difference in a customer’s eyes.
They can smooth out the content, knowing the reason(s) for it, and specifically who the target audience is.
They can make suggestions to
strengthen the content, and ensure
that it works as was intended.
Editors are a valuable asset to have,
either on your company’s staff or brought in as needed.
Their only goal as I see it is simple:
To help their customers look and sound as smart as they are.
Contact Info:
Susan Rooks
The Grammar Goddess
508 272-5120
SusanR@GrammarGoddess.com
Do you look and sound as smart as you are?
